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Generalist VS Specialist: The Skill Set Our Society Values

In liberal arts on November 16, 2011 at 12:26 am

The Champ
Soon after I entered the professional world, I was introduced to the debate about the generalist versus the specialist. Which one does our society value most and why?

The work environment nurtures specialists—people who can develop a strict focus on a subject, master it and contribute their expert opinions as needed. However, the world of liberal arts education, one that many of us are coming from, encourages a different type of reality. It pushes us to glimpse into different disciplines, expand our academic interests and develop a broad understanding of the world and how to engage with it. How are we supposed to reconcile this conflict? If the academic world raises us as generalists and the professional world values specialization, don’t we end up suffering from split personality? Which identity should one pick?

Liberal arts, as defined by the Merriam Webster dictionary, refer to the educational curriculum “intended to provide chiefly general knowledge and to develop general intellectual capacities as opposed to professional or vocational skills.” This definition sounds familiar. It’s aligned with the description Mount Holyoke College gives of academic requirements, “The College’s distribution requirement is designed to acquaint students with a wide range of knowledge and encourage them to explore new areas of interest.” In other words, a student here will have to fulfill requirements in humanities, science and mathematics, and social sciences.

Fulfilling these requirements, I distinctly remember, wasn’t necessarily something I looked forward to at Mount Holyoke College. As an International Media & Communications major, I wished I could focus on writing and didn’t have to worry about math or biology. My classmates shared the same sentiment. Yet we knew there were certain requirements that needed to be fulfilled so we carefully browsed through the course catalogue to pick classes outside our main field of interest.

For one of my science requirements, I ended up taking Introduction to Computer Animation. It wasn’t a subject I would have naturally gravitated towards. After all, it involved coding and learning formulas. Yet the class taught me to express myself in a new way, through building short movies with 3D models. Its appeal for creativity resonated with me and by the end of the semester, I spent almost every weekend in the computer lab, creating cylinders and cubes with excitement and showcasing my skills to others. In that class, I also made friends with students I wouldn’t have otherwise spent time with.

Interestingly enough, I witnessed the same type of dynamic in a complete opposite field. One of my closest college friends, a biochemistry major, decided to fulfill her humanities requirement by taking a journalism course. The class was outside her comfort zone and led to the lowest grade she had received in her undergraduate studies. However, she took this as a challenge. The professor’s constructive feedback motivated her. She worked hard in the class, gaining some critical writing and editing skills, and most importantly, an appreciation for a new field.

This appreciation for new fields triggers the flow of the human imagination. It piques our curiosity and helps us make associations between subjects that seemed unrelated. In this way we become creators of a remarkable culture, one full of remixes and unique interpretations that crisscross, borrow from one another and inspire us.

The ability to interpret situations in a unique way is what helps us solve problems in the professional world. It gives us the necessary context to connect the dots when we start new projects, communicate with customers and present in front of our coworkers. Thought leader and technology innovator Steve Jobs argued for the tremendous power stemming from the marriage between different disciplines. At the release of the iPad 2, he said: “It’s in Apple’s DNA that technology alone is not enough—it’s technology married with liberal arts, married with the humanities, that yields us the result that makes our heart sing, and nowhere is that more true than in these post-PC devices.”

Statements like this guide us in recognizing the colors of our reality. It’s not just black or white, sciences or humanities, generalists or specialists. Our academic, professional and personal lives are ripe with richness that often goes unnoticed. It is time to look around and recognize the diverse aspects of our identities.

I’m happy that my liberal arts education raised me as a generalist. I am also happy that my work taught me about the benefits of being a specialist. Do I have to identify with just one or the other? No, just like I don’t have to identify with only being a daughter, sister, friend or writer. The human mind allows for different skills and perspectives to coexist. It’s their coexistence that makes our identities flexible, constantly evolving and sometimes even a little bit contradictory.

Photo credit: truebluetitan

The Sound of Books: There Is No App for That

In media, new media technologies on October 17, 2011 at 2:13 pm

The written word reveals a fantastic universe, inviting your mind to step out of the ordinary and envision a different reality. Eloquent sentences and literary techniques summon you to meet quirky characters, picture unknown places and see new colors. But don’t attempt to dream up any sounds. There is an app for that.

The release of Booktrack, an iPad app that creates soundtracks for ebooks, must be a signal that the human race is experiencing a failure of imagination. The goal of the product is to enrich the reading experience, to “dramatically boost the reader’s imagination and engagement,” as Booktrack writes. Yet the app is serving a purpose exactly opposite of what it seeks to inspire.

The eBook soundtracks include audio effects matched to the text. If one reads about a storm, I guess the story will be “enhanced” through the sound of thunder. Or if the eBook is about a vacation by the sea, one might hear waves crashing into shore. But what if to me the sound of waves is soft and accompanied by singing seagulls? Will the app know to bend the music through the prism of my imagination? I don’t think so. I think the soundtrack will provide me with a fixed framework and reduce the amount of personal nuances I add to the story.

I understand Booktrack’s idea to take the reader away from his or her surroundings (the approaching train, the subway chatter, the construction noises, etc) in order to focus on the text. But please don’t match sound effects to keywords in an effort to “enhance” my reading experience. Let people fantasize about a world in which music is much more nuanced than any processed sounds.

Photo credit:  jbelluch

Facebook Marketing Gone Wrong

In marketing, media, social media on September 22, 2011 at 12:06 pm

You know a company isn’t doing Facebook marketing right when someone else clicks the “Like” button on your behalf. It’s actually surprisingly invasive and upsetting. Or at least that’s how it felt when it happened to me.

Earlier this summer, I had the chance to attend Identity Fest, an electronic music festival sponsored by a whole bunch of popular brands, among which Skullcandy, Rockstar Energy Drink and Heineken. These companies were trying to attract the attention of the audience in different ways–by giving out free stuff, displaying large posters near the stage and placing their logos all over the place.

There were also a lot of booths, but my friends and I were instantly drawn to one that was promoting the movie “Our Idiot Brother.” The two promo girls inside were busy. They were offering folks the opportunity to get their photo taken against, what I assume was, a movie-related backdrop. You could put some accessories on and make faces at the camera. It seemed fun! What is more, after the photo was taken, you could post it on Facebook, thus making sure all your absent friends regretted not being there. ;-)

So we went for it. After our picture was taken, and we laughed over our ridiculous poses and faces, we got a little bit upset. Using an iPad, we posted the picture on Facebook but were strictly guided by one of the girls (the other one was busy taking other people’s photos).

“So you can post it on your Wall,” she told me. “And then if you could just ‘Like’ our page, that would be great,” she added.

I had posted it on my Wall, which was my original intention, but I hesitated to “Like” their page. I hadn’t seen their movie. What if I didn’t actually like it? I am not going to lie to my friends, family and co-workers.

While these thoughts were running through my head, the lady rushed to press the “Like” button for me. It’s not a big deal, one would think, but for some reason I felt exploited. I knew that the first thing I was going to do once I got home was to un-Like their page. And guess what, I don’t want to watch their movie at all.

In this case, the border between creative and obtrusive marketing seemed pretty thin. Have you had similar experiences with Facebook?

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